Dear Clients,
Tradeo ceased offering trading services last year in May. Trading and ancillary will not recommence, and the brand/platform will be permanently discontinued.

For the clients with remaining balances, kindly send a withdrawal request through your login or via chat or email. If there are any queries or concerns relating to your account or any other matter, please email us at [email protected]


TikTok Founder Steps Down As CEO

TikTok Founder Steps Down As CEO

Zhang Yiming, CEO and founder of TikTok (ByteDance), recently announced that he is planning on leaving the company and starting fresh. Zhang’s long-time business partner and friend, Liang Rubo, will take his place as CEO. 

In an employee memo, Zhang said that the change would enable him “to have greater impact on longer-term initiatives,” and added that Liang is “an invaluable partner” with “strengths in management, organization, and social engagement”. 

Zhang mentioned that him leaving the company is related to the fact that he is not a social person and does not have the appropriate skills to be in charge of an innovative social media platform like TikTok. 

“I’m more interested in analyzing organizational and market principles, and leveraging these theories to further reduce management work, rather than actually managing people,” Zhang wrote in the memo, “Similarly, I’m not very social, preferring solitary activities like being online, reading, listening to music, and contemplating what may be possible.” 

The transition 

Zhang owns approximately 30% of ByteDance and has over 50% of voting rights. He did not mention giving up his voting rights – but, he did say that he will work closely with Liang over the next six months to ensure a smooth transition. 

ByteDance has over 100,000 employees across the world and has been planning for its IPO (initial public offering) this year. For the time being, those plans have been halted. 

“I think it’s possible that Zhang is concerned that after the IPO he would see a ballooning of his wealth and get a lot of attention from the media. It is hard to be a rich person in China. You don’t get as much recognition,” said Li Chengdong, Beijing-based technology analyst. 


ByteDance is a multinational tech company that’s headquartered in Beijing that was founded in 2012. The company develops video-sharing social platforms, like Tik Tok and its Chinese-specific counterpart, Douyin.  

Across all of its platforms, ByteDance has over 800 daily active users and was valued at $250 billion as of March 2021.  In the past, ByteDance has been accused of working with the Chinese Communist Party (CCP).  

In 2020, Donald Trump’s administration attempted to ban TikTok in the USA, causing an uproar of disappointment from fans. On September 15, 2020, Trump released an executive order stating that if the company was not sold to a US buyer in 45 days, it would be banned. This created a bidding war between Microsoft and Oracle. 

The ban never happened as ByteDance insisted on being treated fairly by the American Justice System. 

Despite the troubles, ByteDance continued to expand its business empire in the US. TikTok blew up immensely; the platform is used mostly by Gen Zs and Millennials for creating short videos that have the potential of going viral fast. 

Legal disclaimer: The material does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instruments. UR Trade Fix Ltd accepts no responsibility for any use that may be made of these comments and for any consequences resulting in it. No representation or warranty is given as to the accuracy or completeness of this information. Consequently, any person acting on it does so entirely at their own risk. The analysis does not involve any specific investment objectives, financial situation and needs of any specific person who may receive it. Past performance does not constitute a reliable indicator of future results and future forecasts do not constitute a reliable indicator of future performance.

It has not been prepared in accordance with legal requirements designed to promote the independence of research, and as such it is considered to be marketing communication. Although we are not specifically constrained from dealing ahead of the publication of our research, we do not seek to take advantage of it before we provide it to our clients. We aim to establish, maintain and operate effective organizational and administrative arrangements with a view to taking all reasonable steps to prevent conflicts of interest from constituting or giving rise to a material risk of damage to the interests of our clients. We operate a policy of independence, which requires our employees to act in our clients’ best interests when providing our services.